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Patricia Pepe

The story
The passion of Patrizia Bambi (Creative Director) combined with the entrepreneurial spirit of Claudio Orrea (President), culminated in the creation of Patrizia Pepe. Florence, 1993. The name "Pepe" was immediately identified with an irreverent sensuality, made of contrasts and opposites. From this moment on, women could recognize themselves in a brand that seamlessly combines everyday practicality with glamor for all those important moments, from morning to night, thanks to the collection's dual versatility and cutting silhouettes. A new idea of ​​a woman, our woman, is brought to life: sensual, irreverent, courageous and self-aware. Aware of her own body, she pursues a holistic vision of well-being. Ironic and urban, she likes to experiment. She brandishes a strong independent spirit and is an idealist. In a short time in autumn-winter 2012, the brand unveiled to the world its precious seal, designed to embody the exclusive stylistic and qualitative content of all Patrizia Pepe products: the Fly symbol. The silhouette of the insect undergoes an ultra-modern reinterpretation and becomes an iconic symbol. Impossible for it to go unnoticed. Light, bright and bold. Just like Patrizia Bambi's personal view of things. Today, the brand continues to move forward, focusing on delivering the integrated and engaging experiences that customers expect. Closely connected offline and online, the brand is pursuing an omnichannel digital strategy to meet - and exceed - changing customer needs.

Seen on Instagram #dcrotterdam